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Are
you
"Half of my advertising costs is wasted: my problem is to understand which half".
(William Lever; Henry Ford - beginning 900)Imagine two travel net-companies, competing to be leader in providing holidays in USA, both able to impress you with their advertising campaign.
One promote the site exxastour.it, the other one suggests holidayinusa.com.
Which one do you remember and visit easily?
How many times do they advertise the more difficult name hoping you could remember and write it correctly?
How many resource will they burn if they don't invest in an effective domain name?
Too many!
A research by PriceWaterhouseCooper and Fletcher Advisory, about the top 150 publicly listed European internet companies, shows that marketing costs effectiveness makes the difference between the strugglers and the survivors.
An effective domain name can be cheaper than only one insertion or spot announcement.
There is a difference: it's forever.
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